A collaboration between LinkedIn Marketing Solutions and the Executive MBA Council (EMBAC) have answered the question: ‘Is an Executive MBA worth it?’
After compiling data from a survey of more than 1,000 EMBA alumni across the globe, EMBAC discovered 72 per cent said the EMBA program had a positive impact on their career.
For those graduates, an EMBA degree resulted in promotions, substantial salary increases over time, career changes or even launching their own business.
Executive MBA Council Executive Director Michael Desiderio noted an interestingly discovery that the results showed earning potential was not the main factor for prospective students when deciding to attend a program.
“Rather, it was an increase in business knowledge and skills that could positively impact change for their career course,”
The study found that the most important decision factors for prospective students when deciding to enrol in an EMBA program were core business knowledge, leadership and collaboration skills.
Salary increases came in as the fifth reason, behind opportunities to do fulfilling work and ability to change one’s career trajectory.
When rating how EMBA programs delivered on these pre-program decision factors, there was alignment for the top two reasons as graduates felt the program delivered well in those two areas.
Mr Desiderio said working on the EMBA study with LinkedIn gave them access to fresh insights which helped gather concrete evidence of the benefits of an EMBA program.
LinkedIn Global Senior Marketing Manager of higher education Ira Amilhussin said it was a natural fit to work with the EMBAC to understand what graduates were gaining from EMBA programs
“LinkedIn is actively investing in solutions for higher education institutions.
“On LinkedIn, schools have a unique opportunity to engage prospects, current students and alumni, and we were able to survey our worldwide user base to determine the return on education as it relates to EMBA programs.”
The survey was fielded Sept. 5 through 15, 2017,and included 1,017 graduates from North America, Latin America, Europe, the Middle East, Africa and Asia Pacific regions.
